Apple App Store – Nobody does it better!?!

 Apparently Apple App Store has managed to achieve what many other competitors’ offerings couldn’t, namely usability, take-up, and good, value for money content.

iphone_2Like so many others before it the (Mobile2Market, Windows Mobile Catalog, NGage, Nokia Download Store, etc.) App Store promises to enhance the end-user’s phone with great content and better functionality through third party content and applications.

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“..The Patron Saint of Mobile developers..”

Whilst at the Thinking Digital 2008 conference, I had the opportunity to speak to many people including some very influential bloggers and journalists. During a conversation with Mike Butcher of UK TechCrunch, I started talking about developer communities and how important it was to support mobile application development. We discussed my experience of operator apathy towards third party developers and how much of an uphill struggle it was and still is to get people to consider the space seriously.

Immediately I was reminded of an interview I gave to ComputerWeekly, following the launch of Source O2 (an O2 business now sadly defunct.) It was part of a month long PR drive to push O2‘s commitment to mobile application developers and to deliver an i-Mode style service, which we named O2 Revolution. I’ve had the opportunity to work with the finest software developers in the World and I know what is required to make great software on virtually any platform. My exuberance and passion for the Source O2 programme and the goals we were trying to achieve, prompted the journalist to call me the developers’ Patron Saint. I immediately laughed-off the comment and used the full power of the O2 press office to ensure the article was serious and noteworthy.

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Mobile 2.0 – “…a second chance to get it right on mobile…”

As part of my role on a Mobile 2.0 panel at Thinking Digital 2008, I was asked for my definition of Mobile 2.0.

In the past, as a mobile industry insider, I would have repeated a pre-prepared statement, probably proclaiming a new era for mobile phones and mobile data usage. As an independent analyst and observer of all things mobile and wireless, I permitted myself a more accurate and overdue response: “Mobile 2.0 is a second chance to deliver the promise of Internet on the mobile phone.”

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In the Press

 Internet Retailing, March 2008 issue (Time to think mobile) - Front coverIn this section you’ll find some of the PR activity I’ve done over the past few years: 2000, 2002, 2003, 2004, 2006, 2007 , 2008, 2009 and 2010.

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  • BBC Online to use IPIX Download PDF version

Career History

Profile SummaryDownload PDF version

Click here to do a Google search on Bradley!

An executive, experienced at managing and delivering change in cross-functional, multi-national organisations. Has a proven track-record of delivering strategic planning, business and technology change. Can adapt key skills to new markets and industries. Able to manage large teams/departments of over 500 people and large budgets of over €200m. Works in a matrix, international environment or operate independently as a consultant. Has an in-depth knowledge of technology and how to maximise it for commercial gain across the following industries:

Telecommunications (Mobile & Fixed), Broadcasting & Media (TV, Radio & Internet), Publishing (Print & New Media), and Financial services (Banking, Venture Capital).

Employment Summary

01/2009 – Present Telecom New Zealand

07/2006 – 09/2007 Computer Associates

06/2000 – 07/2003 Genie/BT/O2

05/1999 – 06/2000 BBC

10/1997 – 05/1999 Reed Elsevier

08/1994 – 10/1997 Financial Times

From 1988 – 1992 Diplomat corps. of various

UK embassies

Non-Executive Employment Summary

01/2007 – 01/2009 Red-M (an Apax Venture)

CEO Advisor London, UK

09/2004 –10/2005 Liberty Europe

Board Advisor London, UK

01/2004 – 01/2005 Qpass

Board Advisor Seattle, USA

07/2003 – 07/2006 SeaPoint Ventures

Advisory Board Seattle, USA