Bradley de Souza

Whilst at the Thinking Digital 2008 conference, I had the opportunity to speak to many people including some very influential bloggers and journalists. During a conversation with Mike Butcher of UK TechCrunch, I started talking about developer communities and how important it was to support mobile application development. We discussed my experience of operator apathy towards third party developers and how much of an uphill struggle it was and still is to get people to consider the space seriously.

Immediately I was reminded of an interview I gave to ComputerWeekly, following the launch of Source O₂ (an O₂ business now sadly defunct.) It was part of a month long PR drive to push O₂‘s commitment to mobile application developers and to deliver an i-Mode style service, which we named O₂ Revolution. I’ve had the opportunity to work with the finest software developers in the World and I know what is required to make great software on virtually any platform. My exuberance and passion for the Source O₂ programme and the goals we were trying to achieve, prompted the journalist to call me the developers’ Patron Saint. I immediately laughed-off the comment and used the full power of the O₂ press office to ensure the article was serious and noteworthy.